Nov 19 2018

When and Why Should You Consider Email Marketing for Your Business

Reading time ≈ 3 minutes

Despite the popularity of social media and video marketing, email marketing is still one of the top marketing options. In fact, it's often one of the most cost-effective...

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Oct 17 2018

How To Choose An Email Service Provider?

Reading time ≈ 4 minutes

Which email service provider (ESP) your company chooses is an important consideration to make, because it will largely contribute to the basis of your email marketing...

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Oct 17 2018

When is an On-Premise Email Broadcast System Right For My Business?

Reading time ≈ 3 minutes

A consideration for many businesses is whether they should use a SaaS email marketing platform or one which is on-premise. In layman's terms, the debate is whether to...

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Aug 09 2018

6 Ways to Grow Your List Fast with Email Marketing

Reading time ≈ 5 minutes

We see a lot of momentum with email marketing but it can start to be a drag when our list stops growing. You are reaching out to the same people over and over again and...

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Aug 08 2018

Are Emails Relevant For Apps With Push Notifications?

Reading time ≈ 2 minutes

Many application developers wonder whether emails are still a viable form of marketing when push notifications are already enabled. This question arises primarily due to...

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Jul 26 2018

Different Types of Emails You Can Send To Your Prospects

Reading time ≈ 2 minutes

Marketing your business through emails is one of the easiest and affordable ways of maintaining new customers and attracting new prospects. So, if you have already taken...

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Jul 25 2018

The Relationship Between Email Subject Lines and Open Rates

Reading time ≈ 2 minutes

It requires time and effort to come up with the perfect 50 to 125-word email copy, which may take about a minute or so to read. However, in not more than 5 seconds, the...

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Jul 19 2018

Three Tips to Optimise Call-To-Action Links in Emails

Reading time ≈ 2 minutes

Emails are one of the best ways to contact your customer base directly. According to the DMA's Consumer Email Tracker Report 2017, 99% of people check their non-work...

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