Many might bemoan the death of email marketing, but there is no need to listen to them. While yes, digital marketing has become a challenge in light of all the different platforms, algorithms, and other shifts, but nothing hits the mark the way email does.
In a previous post, we discussed how email marketing is a super simple way to get major engagement for your brand. And although social media is a strong component of digital marketing, it still does not match the results that come with email marketing.
Still do not believe us? Here are three reasons why email marketing is definitely not dead:
Holds the most influence
Email marketing holds far more influence across B2B and B2C audiences across the board. Email marketing allows brands to connect in a non-invasive way with demographics that are actively interested in the brand itself. This allows for a powerful marketing strategy and can give your brand real insight into what is working, and what needs improvement in terms of your content and offerings.
The influence it wields is not only in its active audiences, but the method of delivery. Rather than scrolling past your ad on a newsfeed, email marketing allows you to wield a more tangible mode of influence that allows you to connect with different demographics in a more meaningful way.
The amount of email users is truly astonishing
Really, the biggest reason for email marketing's success is the number of users that are present! While not everyone is on social media, email is used by most people for business and regular communication. And the fact that it is such a mainstay in terms of keeping in touch means that you will have a base of users to tap into no matter where you are in your marketing strategy. Current statistics show that as of 2017, there are 3.7 billion global email users. This number is poised to grow to 4.1 billion users by 2021.
Let that number sink in a little, and then think about your untapped market potential in this giant number. Believing email is dead will leave you no real way to find these users, and you will limit your marketing strategy for no real reason. Email should always be a focal point for marketing strategy, and that above statistic shows why.
Email has a better ROI overall
Looking at statistics, it is clear that there are some marketing methods that trump others in terms of real, tangible return on investment. While it is important to diversify your digital marketing efforts to a multi-channel angle, do not let email fall behind. It is a credible way to gain qualified leads, reach out to several types of targeted audiences, and create a comprehensive promotional campaign that will get you attention.
Some statistics show that email has a median ROI of 122% - which is about 4 times higher than other marketing efforts. Again, this provides some food for thought. The reason email marketing is not dead is because it has reach. It provides clear analytics that give you the real picture on whether your marketing efforts are working.
Instead of believing the hype that email is dead, start thinking about how your marketing strategy can include more email marketing for high impact. After all, there are over 3 billion email users out there - why not try to reach them and help drive long-term success for your business.