Database Management

Database Management

Any effective email marketing strategy starts with a clean subscriber base. We provide you with solutions to consolidate, manage and grow a clean database. These include real-time cleansing of duplicate and invalid email addresses, in addition to managing complaints. Our goal is to help you target your customers and send them the right content, at the right time.

Strategy & Design

Strategy & Design

An effective email is more than just beautiful. It starts from having a good strategy for well executed emails: the right content, intuitive user interface, effective call to action and a refined optimisation process to constantly drive better engagements. We have in-depth knowledge in various email practices, for marketing, notifications and electronic statements. But of course, a beautiful email helps—for that, we have a design team to support you.

Email Deliverability

Email Deliverability

We have been delivering emails for years, so we know how to get it done. We have the ability to tailor-make delivery policies to suit your sending patterns, and we are one of the very few service providers that manage its own enterprise-grade delivery platform to help you with common problems, such as delivery speed, inbox placements, email authentication, IP blacklisting/reputation and security. After all, there is no point in sending an email if it doesn’t reach your customer’s inbox.

Reporting & Optimisation

Reporting & Optimisation

We have state-of-the-art data-capturing capabilities that collect valuable information to boost your email campaigns. Real-time reports give you a precise overview of open, click, bounce, and complaint rates, and more. With this, we can employ a truly dynamic marketing strategy that changes from customer to customer, email to email.

Integrations & Automation

Integrations & Automation

We expect that your back office and customer relationship system could be incredibly complicated. Therefore, our integration APIs are kept simple, whilst preserving all performance and security standards; you will be able to synchonise information and automate emails as part of your dynamic communications channel. Our flexible and highly customisable solutions—which can be deployed on-premise or in the cloud—means we can cater to the most complex of deployments.